Users will soon have a fresh option that enables them to cut down on the quantity of AI-created content appearing in their feeds. This step comes as the platform announced that it presently contains over 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a widespread launch. This development aligns with a surge in AI content, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding content creators on another major platform primarily display clips produced artificially. A large amount of this output is considered “AI slop”, a label for poor-quality, bulk-generated content that is typically absurd or bizarre.
Our research shows that a lot of users enjoy content produced via AI tools, including computer-generated images to science explainers, and we aim to provide users the option to increase or decrease of that, based on their own likes,” said a spokesperson.
Volume and Proportions
The service shared that there are currently 1.3 billion videos on its service labeled as artificially created. Collectively, over 100 mn pieces of content are submitted to the service every day, making AI content a minor percentage of its complete catalog.
User Control Features
Viewers will be in a position to limit or boost the amount of AI content they see by opening the topic control setting in the application and choosing the AI content topic. Other topics that currently be modified under the filter cover current affairs, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules oblige creators to identify lifelike AI-made content, and it forbids dangerous deepfakes of public figures or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.
In addition, the app will henceforth attach an artificially created tag to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This measure is designed to deter users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The company is furthermore launching a $2 million awareness program for professionals and organizations to develop informative material about using AI responsibly. This initiative will support educational bodies specializing in training programming and robotics.
Moderation Strategy
TikTok has justified its content review process, during discussion over proposals to lay off hundreds of review team members in the UK. The company is planning to eliminate hundreds of positions in its user protection department in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by automated systems.
A senior executive explained that people-led review would remain essential, but automated tools can protect employees by filtering out the most distressing content prior to it is viewed by people. The platform stated a notable drop in explicit and harmful content handled by human moderators over the previous year due to the use of its machine learning processes.
“We think that it’s essential to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to dangerous material as rapidly, which is where a significant AI assistance is proving valuable work at speed.”
